The last step of ATM is a doozy.

So far you’ve learned the importance of getting the attention of the people you want to serve,

You’ve learned how essential it is to spend quality time with them to let them know how you can add value to their lives

Now you’re at the point where you can see if they really value what you have to offer, you’re at the last step where it’s time to put up the ultimate ‘applause for a job well done’ and ‘sign of commitment and interest’…. It’s the money step.

Money. Despite the misquotes and slander, money is NOT the root of all evil. The actual quote is “the love of money is the root of all evil” 1 Timothy 6:10

In fact, there can be a number of inhibitors and blocks for people taking the ‘money step’ can exist on both sides of the transaction. Yes, YOU can be the block through your own behaviour, attitude and perceptions about money.

It’s fair to say that YOUR perceptions about money can often be the greatest block. For that, I’d suggest a few sessions with your life or business coach.

I say all of that to say this….

When you can get and keep the attention of an audience. They are have invested in you on one level.  They have given you a small part of themselves to test the waters before they invest a larger portion by spending time with you.

During this important exchange it is your responsibility to make good on the promise you made when you gained their attention. You have to provide real and connected value that is of use to the people who  you share your message with.  You have to prove yourself, credible and worthy of further investment of time.  And when over the course of time you have proven yourself, they will exchange something that you value and can use….. money.

Money is a means to an end.  Money is a clear indication that they want to continue to invest in you and themselves. It’s for mutual benefit.  You will give them something that is of greater use value to them than the financial value that you have requested.

Attention, Time and Money. Straight forward yet far from simple. It’s sort of like a maze. And like a maze it is far easier to navigate if you have the benefit of a guide or a map.

Puzzle me this, puzzle me that….

What does your brand communicate? Has it been engineered to gain and keep their attention?

Are you making good on the promises you make after you get the attention of the people you wish to serve?

What is the clear pathway, product matrix or product staircase that you’ve created to continue to serve your customers as time goes on?

If you’d like to find out how to build your own product matrix and product staircase, you can visit your nearest branch of The Business Wealth Club in the UK or USA. Alternatively, you can get a 1:1 ‘i2insight Session’

This is a 40 min session discussion specifically about YOUR business and looking at quick wins to grow, have more impact and make more money.  The qualify for that session you have to complete the following three steps

Complete the questionnaire (takes 3 min) [ www.bit.ly/i2insight01 ]

Select and make a donation to one of our four charities (min £10 donation)

Book a meeting time with me [ www.bit.ly/i2ischedule  ]

During the session we are likely to discover ways for you to generate NEW business and more profitable customers. This will pave the way for increased cashflow and opportunities for you to invest in the business.

I look forward to connecting with you.